Frequency with which people buy private label products in supermarkets in France 2020
A private label is a commercial brand for a product whose characteristics have been defined by the company or group of companies that retail the product and that owns the brand under which it is sold. In 2020, a substantial part of the French population purchased this kind of products on a regular basis. They were 43 percent to turn to these products often or all the time when shopping in hypermarkets and supermarkets.
