A private label is a commercial brand for a product whose characteristics have been defined by the company or group of companies that retail the product and that owns the brand under which it is sold. In 2020, a substantial part of the French population purchased this kind of products on a regular basis. They were 43 percent to turn to these products often or all the time when shopping in hypermarkets and supermarkets.
When you go shopping do you usually buy private label products?
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
YouGov. (April 16, 2020). When you go shopping do you usually buy private label products? [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1219701/frequency-people-buy-private-label-products-supermarket-france/
YouGov. "When you go shopping do you usually buy private label products? ." Chart. April 16, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1219701/frequency-people-buy-private-label-products-supermarket-france/
YouGov. (2020). When you go shopping do you usually buy private label products? . Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1219701/frequency-people-buy-private-label-products-supermarket-france/
YouGov. "When You Go Shopping Do You Usually Buy Private Label Products? ." Statista, Statista Inc., 16 Apr 2020, https://www.statista.com/statistics/1219701/frequency-people-buy-private-label-products-supermarket-france/
YouGov, When you go shopping do you usually buy private label products? Statista, https://www.statista.com/statistics/1219701/frequency-people-buy-private-label-products-supermarket-france/ (last visited August 24, 2024)
When you go shopping do you usually buy private label products? [Graph], YouGov, April 16, 2020. [Online]. Available: https://www.statista.com/statistics/1219701/frequency-people-buy-private-label-products-supermarket-france/