YouTube penetration in selected countries and territories 2024

Published by Laura Ceci, Aug 20, 2024

As of July 2024, the United Arab Emirates was the country with the highest YouTube penetration, at approximately 94.1 percent. Israel ranked second with a reach of 93.2 percent, followed by the United Kingdom with a reach of 90.4 percent. The global YouTube reach in July 2024 was 38 percent.

YouTube penetration in selected countries and territories as of July 2024

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Sources

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Release date

July 2024

Region

Worldwide

Survey time period

July 2024

Age group

18 years and older

Special properties

Number of adult users* that avertisers can reach on YouTube compared to the adult population

Supplementary notes

According to the source: "Data are not available for all locations, worldwide figure based on available locations only."

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