A January 2020 survey asked U.S. travelers about their preferred sources of inspiration for future domestic trips. Roughly six in ten respondents claimed to take inspiration from direct opinions of friends and relatives. Meanwhile, about 40 percent of the survey sample stated that they used online media as a source of inspiration for domestic travels.
Sources of domestic travel inspiration preferred by travelers from the United States as of January 2020
respondents who had traveled at least once in the past 12 months for purely leisure or personal reasons
Method of interview
Online survey
Supplementary notes
*All online media includes articles, reviews, business websites, blogs, podcasts, video, etc.
The survey question was phrased by the source as follows: "Please think specifically about how you get your inspiration for the destinations you want to visit domestically. Which would you typically use to find destination ideas and inspiration? (Select all that apply)"
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Destination Analysts. (April 1, 2020). Sources of domestic travel inspiration preferred by travelers from the United States as of January 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1219412/favorite-sources-of-travel-inspiration-us/
Destination Analysts. "Sources of domestic travel inspiration preferred by travelers from the United States as of January 2020 ." Chart. April 1, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1219412/favorite-sources-of-travel-inspiration-us/
Destination Analysts. (2020). Sources of domestic travel inspiration preferred by travelers from the United States as of January 2020 . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1219412/favorite-sources-of-travel-inspiration-us/
Destination Analysts. "Sources of Domestic Travel Inspiration Preferred by Travelers from The United States as of January 2020 ." Statista, Statista Inc., 1 Apr 2020, https://www.statista.com/statistics/1219412/favorite-sources-of-travel-inspiration-us/
Destination Analysts, Sources of domestic travel inspiration preferred by travelers from the United States as of January 2020 Statista, https://www.statista.com/statistics/1219412/favorite-sources-of-travel-inspiration-us/ (last visited December 22, 2024)
Sources of domestic travel inspiration preferred by travelers from the United States as of January 2020 [Graph], Destination Analysts, April 1, 2020. [Online]. Available: https://www.statista.com/statistics/1219412/favorite-sources-of-travel-inspiration-us/
