Main sources for local travel inspiration in the U.S. 2020

Published by Statista Research Department, Jan 12, 2022
A January 2020 survey asked U.S. travelers about their preferred sources of inspiration for future domestic trips. Roughly six in ten respondents claimed to take inspiration from direct opinions of friends and relatives. Meanwhile, about 40 percent of the survey sample stated that they used online media as a source of inspiration for domestic travels.

Sources of domestic travel inspiration preferred by travelers from the United States as of January 2020

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Release date

April 2020

Region

United States

Survey time period

January 7 to 21, 2020

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

respondents who had traveled at least once in the past 12 months for purely leisure or personal reasons

Method of interview

Online survey

Supplementary notes

*All online media includes articles, reviews, business websites, blogs, podcasts, video, etc.

The survey question was phrased by the source as follows:
"Please think specifically about how you get your inspiration for the destinations you want to visit domestically. Which would you typically use to find destination ideas and inspiration? (Select all that apply)"

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