J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowChange in total and digital marketing spending in the U.S. 2024, by industry
During September 2024 a survey among chief marketing officers (CMOs) from for-profit companies in the United States, respondents reported that the overall marketing spending of education corporations increased by an average of 19.67 percent throughout the preceding 12 months. The same sector raised its digital marketing spend by over 31 percent. Meanwhile, the mining and construction segment reduced its overall and digital marketing expenditures by 7.5 and five percent, respectively.
