Change in total and digital marketing spending in the U.S. 2024, by industry

Change in total and digital marketing spending according to chief marketing officers (CMOs) in the United States as of September 2024, by industry

CharacteristicOverall marketing spendingDigital marketing spending
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Sources

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The CMO Survey

Release date

November 2024

Region

United States

Survey time period

September 4 to 25, 2024

Number of respondents

260 respondents

Special properties

among marketing leaders from for-profit companies

Supplementary notes

The source does not specify the type of the survey.

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