Consumer behavior when purchasing haircare products online Singapore 2020

Published by
R. Hirschmann,
Dec 10, 2024
A survey on beauty consumer behavior in Singapore in 2020 found that when buying haircare products online, around 31 percent of respondents usually make more re-purchases, meaning that they bought the same product again. In comparison, around 30 percent of respondents said that they did not buy online and preferred buying haircare products through offline channels.

Consumer behavior when purchasing haircare products online in Singapore as of April 2020

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Release date

August 2019

Region

Singapore

Survey time period

April 2020

Number of respondents

1,684 respondents

Age group

15-64 years

Method of interview

Online survey

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