COVID-19 impact on online orders for beauty and personal care products India 2020

Published by A. Minhas, Mar 22, 2022
In April 2020, the online orders for beauty and personal care products in India went down by about 70 percent compared to the previous month. However, the online business gained momentum quite rapidly as the online orders made for May increased by nearly 295 percent of the last month. Overall, the figures showed fluctuation during the measured period.

Impact of COVID-19 on online orders for beauty and personal care products in India from February to September 2020

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Release date

November 2020

Region

India

Survey time period

February to September, 2020

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E-commerce in India

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Online retail

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