Main cosmetic products sold in online stores Indonesia 2020, by number of items sold

Published by Hanadian Nurhayati-Wolff, May 2, 2023
As of January 2020, there were approximately 11.18 million face serums that were sold in Indonesian online stores such as Shopee, Tokopedia, and Bukalapak. As of September 2020, Wardah was the most preferred serum brand among Indonesian consumers.

Most popular cosmetic products sold in online stores in Indonesia as of January 2020, by number of items sold (in millions)

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Release date

February 2020

Region

Indonesia

Survey time period

until January 2020

Supplementary notes

An analysis of products sold from three online stores that are visible to the public:
Tokopedia: 15.3 million products
Bukalapak: 4.6 million products
Shopee: 2.3 million products

Figures have been rounded.

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