According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in June 2023, 26 percent of female and male respondents did not use an online travel agency because they found a better price at the service provider directly. 29 percent of respondents in male stated that they preferred an offline agency.
Online travel agencies are online platforms like Agoda, Skyscanner, Booking.com, or TripAdvisor that offer a wide range of tourism services.
Share of reasons for not using online travel agencies in India as of June 2023, by gender
Characteristic
Better price at service provider directly
No trust OTA pricing
Heard of bad experiences of others
Hidden costs
OTA-platform not user-friendly
Preference for direct contact with service provider
The survey question was: "Why did you not use an online travel agency to book the tickets/services for your trip?"
Multiple answers possible.
Gender breakdowns:
Female: 4,647 respondents
Male: 8,839 respondents
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Rakuten Insight. (August 2, 2023). Share of reasons for not using online travel agencies in India as of June 2023, by gender [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1218811/india-reason-for-not-using-online-travel-agency-by-gender/
Rakuten Insight. "Share of reasons for not using online travel agencies in India as of June 2023, by gender." Chart. August 2, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1218811/india-reason-for-not-using-online-travel-agency-by-gender/
Rakuten Insight. (2023). Share of reasons for not using online travel agencies in India as of June 2023, by gender. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1218811/india-reason-for-not-using-online-travel-agency-by-gender/
Rakuten Insight. "Share of Reasons for Not Using Online Travel Agencies in India as of June 2023, by Gender." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1218811/india-reason-for-not-using-online-travel-agency-by-gender/
Rakuten Insight, Share of reasons for not using online travel agencies in India as of June 2023, by gender Statista, https://www.statista.com/statistics/1218811/india-reason-for-not-using-online-travel-agency-by-gender/ (last visited December 21, 2024)
Share of reasons for not using online travel agencies in India as of June 2023, by gender [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1218811/india-reason-for-not-using-online-travel-agency-by-gender/
