Reason for not using online travel agency India 2023, by age group

Published by Statista Research Department, Sep 5, 2023
According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in June 2023, 30 percent of respondents in the age group from 25 to 34 did not use an online travel agency because they found a better price at the service provider directly. 31 percent of respondents older than 55 years stated that they preferred an offline agency. Very few respondents across all age groups found the OTA-platforms not to be user-friendly.
Online travel agencies are online platforms like Agoda, Skyscanner, Booking.com, or TripAdvisor that offer a wide range of tourism services.

Share of reasons for not using online travel agencies in India as of June 2023, by age group

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Release date

August 2023

Region

India

Survey time period

June 12 to 30, 2023

Number of respondents

13,486 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Why did you not use an online travel agency to book the tickets/services for your trip?"
Multiple answers possible.
Age group breakdowns:
16-24 years: 7,455 respondents
25-34 years: 3,415 respondents
35-44 years: 1,595 respondents
45-54 years: 660 respondents
55+ years: 361 respondents

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