According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in June 2023, 65 percent of respondents used an OTA-platform because of the easy handling and the convenience of booking online. This convenience was most important to people older than 55 years. In comparison, 21 percent of respondents in the age group 55 years and above stated that they benefitted from a membership account on one of the OTA-platforms.
Online travel agencies are online platforms like Agoda, Skyscanner, Booking.com, or TripAdvisor that offer a wide range of tourism services.
Share of reasons for using online travel agencies in India as of June 2023, by age group
The survey question was: "Why did you use an online travel agency to book the tickets/services for your trip?"
Multiple answers possible.
Age group breakdowns:
16-24 years: 5,308 respondents
25-34 years: 6,777 respondents
35-44 years: 3,110 respondents
45-54 years: 1,037 respondents
55+ years: 509 respondents
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Rakuten Insight. (August 2, 2023). Share of reasons for using online travel agencies in India as of June 2023, by age group [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1218808/india-reason-for-using-online-travel-agency-by-age-group/
Rakuten Insight. "Share of reasons for using online travel agencies in India as of June 2023, by age group." Chart. August 2, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1218808/india-reason-for-using-online-travel-agency-by-age-group/
Rakuten Insight. (2023). Share of reasons for using online travel agencies in India as of June 2023, by age group. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1218808/india-reason-for-using-online-travel-agency-by-age-group/
Rakuten Insight. "Share of Reasons for Using Online Travel Agencies in India as of June 2023, by Age Group." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1218808/india-reason-for-using-online-travel-agency-by-age-group/
Rakuten Insight, Share of reasons for using online travel agencies in India as of June 2023, by age group Statista, https://www.statista.com/statistics/1218808/india-reason-for-using-online-travel-agency-by-age-group/ (last visited December 30, 2024)
Share of reasons for using online travel agencies in India as of June 2023, by age group [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1218808/india-reason-for-using-online-travel-agency-by-age-group/
