According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in June 2023, 76 percent of female and male respondents used a smartphone to access an OTA. Tablet is the least used device across both gender groups.
Online travel agencies are online platforms like Agoda, Skyscanner, Booking.com, or TripAdvisor that offer a wide range of tourism services.
Device used to access online travel agencies in India as of June 2023, by gender
Characteristic
Desktop/PC
Laptop
Smartphone
Tablet
Other
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Rakuten Insight. (August 2, 2023). Device used to access online travel agencies in India as of June 2023, by gender [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1218799/india-device-used-for-online-travel-agency-by-gender/
Rakuten Insight. "Device used to access online travel agencies in India as of June 2023, by gender." Chart. August 2, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1218799/india-device-used-for-online-travel-agency-by-gender/
Rakuten Insight. (2023). Device used to access online travel agencies in India as of June 2023, by gender. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1218799/india-device-used-for-online-travel-agency-by-gender/
Rakuten Insight. "Device Used to Access Online Travel Agencies in India as of June 2023, by Gender." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1218799/india-device-used-for-online-travel-agency-by-gender/
Rakuten Insight, Device used to access online travel agencies in India as of June 2023, by gender Statista, https://www.statista.com/statistics/1218799/india-device-used-for-online-travel-agency-by-gender/ (last visited August 24, 2024)
Device used to access online travel agencies in India as of June 2023, by gender [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1218799/india-device-used-for-online-travel-agency-by-gender/