According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in June 2023, 66 percent of Indian respondents had used the travel platform Make My Trip at least once. In the age group from 45 to 54 years, about 75 percent used the platform.
Share of agencies used for online travel services in India as of June 2023, by age group
The survey question was: "Which of these online travel agencies have you used before?"
mulitple answers possible
Age group breakdowns:
16 to 24 years: 5,308 respondents
25 to 34 years: 6,777 respondents
35 to 44 years: 3,110 respondents
45 to 54 years: 1,037 respondents
55 years and above: 509 respondents
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Rakuten Insight. (August 2, 2023). Share of agencies used for online travel services in India as of June 2023, by age group [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1218781/india-share-of-online-travel-agencies-by-age-group/
Rakuten Insight. "Share of agencies used for online travel services in India as of June 2023, by age group." Chart. August 2, 2023. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1218781/india-share-of-online-travel-agencies-by-age-group/
Rakuten Insight. (2023). Share of agencies used for online travel services in India as of June 2023, by age group. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1218781/india-share-of-online-travel-agencies-by-age-group/
Rakuten Insight. "Share of Agencies Used for Online Travel Services in India as of June 2023, by Age Group." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1218781/india-share-of-online-travel-agencies-by-age-group/
Rakuten Insight, Share of agencies used for online travel services in India as of June 2023, by age group Statista, https://www.statista.com/statistics/1218781/india-share-of-online-travel-agencies-by-age-group/ (last visited January 08, 2025)
Share of agencies used for online travel services in India as of June 2023, by age group [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1218781/india-share-of-online-travel-agencies-by-age-group/