Purpose of online travel agency usage India 2023, by gender

Published by Statista Research Department, Jul 9, 2024
According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in June 2023, 68 percent of female respondents and 69 percent of male respondents had used an online travel agency to purchase a bus, flight, or train ticket. The share of women was higher than of men in all services listed.
Online travel agencies are online platforms like Agoda, Skyscanner, Booking.com, or TripAdvisor that offer a wide range of tourism services.

Purposes of using an online travel agency in India as of June 2023, by gender

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Release date

August 2023

Region

India

Survey time period

June 12 to 30, 2023

Number of respondents

16,741 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "What did you use an online travel agency for?" (multiple answers possible)
Gender breakdowns:
Female: 7,083 respondents
Male: 9,658 respondents

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