During a 2020 investigation it was found that online publishers from the United States lost 2.8 billion U.S. dollars of digital advertising revenue annually due to keyword blocking (blacklisting). In the United Kingdom (UK), the losses amounted to 220 million U.S. dollars. Keyword blocking/blacklisting is an advertising strategy leading advertisers to stop their ads from being published next to content which associates negatively and endangers the reputation of the brand. In 2020, advertisers often blacklisted keyword connected with the coronavirus, which led to digital ad revenue losses among news sites covering the pandemic.
Annual advertising revenue losses incurred by keyword blocking in selected countries worldwide as of May 2020
(in million U.S. dollars)
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Cheq, & University of Baltimore (Merrick School of Business). (May 15, 2020). Annual advertising revenue losses incurred by keyword blocking in selected countries worldwide as of May 2020 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1218455/advertising-revenue-loss-keyword-blocking/
Cheq, und University of Baltimore (Merrick School of Business). "Annual advertising revenue losses incurred by keyword blocking in selected countries worldwide as of May 2020 (in million U.S. dollars)." Chart. May 15, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1218455/advertising-revenue-loss-keyword-blocking/
Cheq, University of Baltimore (Merrick School of Business). (2020). Annual advertising revenue losses incurred by keyword blocking in selected countries worldwide as of May 2020 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1218455/advertising-revenue-loss-keyword-blocking/
Cheq, and University of Baltimore (Merrick School of Business). "Annual Advertising Revenue Losses Incurred by Keyword Blocking in Selected Countries Worldwide as of May 2020 (in Million U.S. Dollars)." Statista, Statista Inc., 15 May 2020, https://www.statista.com/statistics/1218455/advertising-revenue-loss-keyword-blocking/
Cheq & University of Baltimore (Merrick School of Business), Annual advertising revenue losses incurred by keyword blocking in selected countries worldwide as of May 2020 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1218455/advertising-revenue-loss-keyword-blocking/ (last visited November 21, 2024)
Annual advertising revenue losses incurred by keyword blocking in selected countries worldwide as of May 2020 (in million U.S. dollars) [Graph], Cheq, & University of Baltimore (Merrick School of Business), May 15, 2020. [Online]. Available: https://www.statista.com/statistics/1218455/advertising-revenue-loss-keyword-blocking/
