According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in June 2023, 69 percent of respondents had used an online travel agency to purchase a bus, flight, or train ticket. This service was most popular for respondents older than 45 years. Comparing prices via an OTA was the service least used with under 25 percent in 16 to 24 age groups.
Online travel agencies are online platforms like Agoda, Skyscanner, Booking.com, or TripAdvisor that offer a wide range of tourism services.
Purposes of using an online travel agency in India as of June 2023, by age group
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Rakuten Insight. (August 2, 2023). Purposes of using an online travel agency in India as of June 2023, by age group [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1218445/india-purpose-of-online-travel-agency-usage-by-age-group/
Rakuten Insight. "Purposes of using an online travel agency in India as of June 2023, by age group." Chart. August 2, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1218445/india-purpose-of-online-travel-agency-usage-by-age-group/
Rakuten Insight. (2023). Purposes of using an online travel agency in India as of June 2023, by age group. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1218445/india-purpose-of-online-travel-agency-usage-by-age-group/
Rakuten Insight. "Purposes of Using An Online Travel Agency in India as of June 2023, by Age Group." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1218445/india-purpose-of-online-travel-agency-usage-by-age-group/
Rakuten Insight, Purposes of using an online travel agency in India as of June 2023, by age group Statista, https://www.statista.com/statistics/1218445/india-purpose-of-online-travel-agency-usage-by-age-group/ (last visited December 19, 2024)
Purposes of using an online travel agency in India as of June 2023, by age group [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1218445/india-purpose-of-online-travel-agency-usage-by-age-group/