Popular personal care brands Thailand 2022, by consumer reach points

Published by Kankanit Ciba, Jul 26, 2023
In 2022, Colgate brand earned 97 million consumer reach points among other personal care brands in Thailand, following by Sunsilk and Sofy brand. In that same year, around 74.3 percent of Thai households bought Colgate products.

Leading health and personal care brands in Thailand in 2022, by consumer reach points (in millions)

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Source

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Release date

July 2023

Region

Thailand

Survey time period

2022

Supplementary notes

According to the source, consumer reach points of each brand was calculated by multiplying three numbers:

- Penetration
- Population
- Consumer choice
The measurement was then weighted by actual population to calculate the brand's reach. As well as a clear picture of the size of its global footprint, this reveals where the brand has opportunities to grow its penetration and its frequency.

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