Online travel agency usage India 2023, by gender

Published by Statista Research Department, Sep 5, 2023
According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in June 2023, 53 percent of Indian women had used an online travel agency. In comparison, 42 percent of Indian men had used an OTA before. The share of women who had not yet heard about OTAs was likewise lower than the share of men.
Online travel agencies are online platforms like Agoda, Skyscanner, Booking.com, or TripAdvisor that offer a wide range of tourism services.

Share of online travel agency usage in India as of June 2023, by gender

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Release date

August 2023

Region

India

Survey time period

June 12 to 30, 2023

Number of respondents

36,213 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Have you used an online travel agency (OTA) before? (e.g. Agoda, Skyscanner, Booking.com, TripAdvisor)" Gender breakdown:
Female: 13,402 respondents
Male: 22,811 respondents

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