Germany: Top 5 pharmacy online stores

Top online stores in the pharmacy segment in Germany in 2022, by e-commerce net sales

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Supplementary notes

Shops in the the Pharmacies specialist group sell the classic product line of a pharmacy. That includes drugs with prescribtion and without (Over the counter drugs, OTC). Shops that focus on products like homeopathy and nutritions do not belong to this peer group.

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. 

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit the methodology page on ecommerceDB.com.

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Statistics on " Pharma e-commerce "

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Overview

5

E-commerce adoption

5

Leading stores

6

Consumer behavior

8

Online traffic

4

Further related statistics

9
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