According to a survey conducted from 24th to 26th March 2020, 36 percent of the Thai respondents who earned monthly less than 40 thousand Thai baht, stated that they stopped purchasing smartphones and gadgets during the coronavirus (COVID-19) pandemic. Meanwhile, 35 percent of the Thai respondents who earned monthly more than 40 thousand Thai baht, delayed and reduced their purchase for such products during the pandemic in the country.
Impact of coronavirus (COVID-19) pandemic on consumers' purchase intent for smartphones and gadgets in Thailand as of March 2020, by income
The original question: Compared to BEFORE COVID-19, how do you think you would purchase any of these categories NOW?
The survey was conducted in Bangkok and upcountry. 32 percent of respondents were male and 68% were female with education levels ranging from mid-school to doctorate degree.
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Dattel Asia Group. (April 15, 2020). Impact of coronavirus (COVID-19) pandemic on consumers' purchase intent for smartphones and gadgets in Thailand as of March 2020, by income [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1218241/thailand-smartphone-purchase-habits-covid-19-by-income/
Dattel Asia Group. "Impact of coronavirus (COVID-19) pandemic on consumers' purchase intent for smartphones and gadgets in Thailand as of March 2020, by income." Chart. April 15, 2020. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1218241/thailand-smartphone-purchase-habits-covid-19-by-income/
Dattel Asia Group. (2020). Impact of coronavirus (COVID-19) pandemic on consumers' purchase intent for smartphones and gadgets in Thailand as of March 2020, by income. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1218241/thailand-smartphone-purchase-habits-covid-19-by-income/
Dattel Asia Group. "Impact of Coronavirus (Covid-19) Pandemic on Consumers' Purchase Intent for Smartphones and Gadgets in Thailand as of March 2020, by Income." Statista, Statista Inc., 15 Apr 2020, https://www.statista.com/statistics/1218241/thailand-smartphone-purchase-habits-covid-19-by-income/
Dattel Asia Group, Impact of coronavirus (COVID-19) pandemic on consumers' purchase intent for smartphones and gadgets in Thailand as of March 2020, by income Statista, https://www.statista.com/statistics/1218241/thailand-smartphone-purchase-habits-covid-19-by-income/ (last visited December 30, 2024)
Impact of coronavirus (COVID-19) pandemic on consumers' purchase intent for smartphones and gadgets in Thailand as of March 2020, by income [Graph], Dattel Asia Group, April 15, 2020. [Online]. Available: https://www.statista.com/statistics/1218241/thailand-smartphone-purchase-habits-covid-19-by-income/
