India: online travel agency usage by age group

According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in June 2023, 54 percent of Indian respondents between 45 and 54 years had used an online travel agency. In the age group 16 to 24 years, only 32 percent of respondents had used an OTA and 23 percent had never heard of OTAs before.
Online travel agencies are online platforms like Agoda, Skyscanner, Booking.com, or TripAdvisor that offer a wide range of tourism services.

Share of online travel agency usage in India as of June 2023, by age group

Characteristic	Yes	No	I do not know what an online travel agency is
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-

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In cooperation with

Rakuten Insight

Release date

August 2023

More information

Region

India

Survey time period

June 12 to 30, 2023

Number of respondents

36,213 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Have you used an online travel agency (OTA) before? (e.g. Agoda, Skyscanner, Booking.com, TripAdvisor)" Age group breakdowns:
16-24 years: 16,567 respondents
25-34 years: 11,583 respondents
35-44 years: 5,196 respondents
45-54 years: 1,907 respondents
55+ years: 960 respondents

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