Investment and insurance's purchase habits COVID-19 Thailand 2020, by income

Published by Kankanit Ciba, Apr 28, 2023
According to a survey conducted from 24th to 26th March 2020, 40 percent of the Thai respondents who earned less than 40 thousand Thai baht per month, stated that they stopped purchasing any investments and insurances during the coronavirus (COVID-19) pandemic. Meanwhile, 25 percent of the Thai respondents who earned monthly more than 40 thousand Thai baht, delayed their purchase for such products during the pandemic.

Impact of coronavirus (COVID-19) pandemic on consumers' purchase intent for investment and insurance in Thailand as of March 2020, by income

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Release date

April 2020

Region

Thailand

Survey time period

March 24 to 26, 2020

Number of respondents

1,243 respondents

Age group

15-69 years

Supplementary notes

The original question: Compared to BEFORE COVID-19, how do you think you would purchase any of these categories NOW?

The survey was conducted in Bangkok and upcountry. 32 percent of respondents were male and 68% were female with education levels ranging from mid-school to doctorate degree.

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