Average online shopper spend in Italy Q2 2022-Q2 2024

Published by Daniela Coppola, Oct 29, 2024

Over the third quarter 2024, Italian online shoppers spent more per visit on average than they did over any other quarter within the survey date. According to data, the average spend per single visit to an e-commerce platform amounted to approximately 1.20 U.S. dollars in that quarter. 

Average amount spent per-visit by online shoppers in Italy from 3rd quarter 2022 to 3rd quarter 2024 (in U.S. dollars)

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Release date

October 2024

Region

Italy

Survey time period

Q3 2022 to Q3 2024

Supplementary notes

Data is based on 29 billion visits from 1 billion shoppers to 2,276 digital commerce sites in 61 countries.
Date of release is date of access.

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Overview

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Pre-purchase behavior

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Online purchases

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Payment and delivery

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Shopping trends

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Topics

Online shopping in ItalyInternet usage in ItalyE-commerce in ItalyMobile commerce in ItalyOnline marketplaces in Italy
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