Between 2018 and 2020, the share of European respondents that were willing to share their data in exchange for benefits has not changed. At 20 percent, the share of Europeans that are actually willing to share data for better financial services has remained low.
General willingness to share data (open banking) in exchange for benefits in Europe in 2018 and 2020
* 2018 survey excluded answers from Ireland and Turkey. 2,500 respondents. Survey conducted between October and November of 2018.
** Countries included: Germany, Italy, Spain, Switzerland, France, Austria, United Kingdom, Poland, Sweden, Luxemburg, Ireland and Turkey.
This question was phrased by the source as follows: "Would you be willing to share your data (e.g. payment transactions) in order to receive rewards/benefits/additional services?"
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PwC, & Strategy&. (September 30, 2020). General willingness to share data (open banking) in exchange for benefits in Europe in 2018 and 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1218161/general-willingness-to-share-data-in-exchange-for-benefits-in-europe/
PwC, und Strategy&. "General willingness to share data (open banking) in exchange for benefits in Europe in 2018 and 2020." Chart. September 30, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1218161/general-willingness-to-share-data-in-exchange-for-benefits-in-europe/
PwC, Strategy&. (2020). General willingness to share data (open banking) in exchange for benefits in Europe in 2018 and 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1218161/general-willingness-to-share-data-in-exchange-for-benefits-in-europe/
PwC, and Strategy&. "General Willingness to Share Data (Open Banking) in Exchange for Benefits in Europe in 2018 and 2020." Statista, Statista Inc., 30 Sep 2020, https://www.statista.com/statistics/1218161/general-willingness-to-share-data-in-exchange-for-benefits-in-europe/
PwC & Strategy&, General willingness to share data (open banking) in exchange for benefits in Europe in 2018 and 2020 Statista, https://www.statista.com/statistics/1218161/general-willingness-to-share-data-in-exchange-for-benefits-in-europe/ (last visited December 22, 2024)
General willingness to share data (open banking) in exchange for benefits in Europe in 2018 and 2020 [Graph], PwC, & Strategy&, September 30, 2020. [Online]. Available: https://www.statista.com/statistics/1218161/general-willingness-to-share-data-in-exchange-for-benefits-in-europe/
