During a 2020 survey, 44.2 percent of responding ad block users from the United States stated they were more willing to support sites that are Better Ads-certified than sites that were not Better Ads-certified. Better Ads standard is being developed by an international alliance of online media companies aimed at improving consumers' experiences with digital advertising. In the U.S., around a quarter of internet users has enabled ad blocking.
Willingness to allow ads to support a Better Ads-certified websites in the United States as of August 2020
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Coalition for Better Ads, & Admiral. (September 9, 2020). Willingness to allow ads to support a Better Ads-certified websites in the United States as of August 2020 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1218147/support-better-ads/
Coalition for Better Ads, und Admiral. "Willingness to allow ads to support a Better Ads-certified websites in the United States as of August 2020." Chart. September 9, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1218147/support-better-ads/
Coalition for Better Ads, Admiral. (2020). Willingness to allow ads to support a Better Ads-certified websites in the United States as of August 2020. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1218147/support-better-ads/
Coalition for Better Ads, and Admiral. "Willingness to Allow Ads to Support a Better Ads-certified Websites in The United States as of August 2020." Statista, Statista Inc., 9 Sep 2020, https://www.statista.com/statistics/1218147/support-better-ads/
Coalition for Better Ads & Admiral, Willingness to allow ads to support a Better Ads-certified websites in the United States as of August 2020 Statista, https://www.statista.com/statistics/1218147/support-better-ads/ (last visited December 21, 2024)
Willingness to allow ads to support a Better Ads-certified websites in the United States as of August 2020 [Graph], Coalition for Better Ads, & Admiral, September 9, 2020. [Online]. Available: https://www.statista.com/statistics/1218147/support-better-ads/
