In 2020, the vast majority of Generation Z and Millennials respondents in the United States, at 82 percent, stated that they watched user-generated short-form daily. This was an increase of 11 percent from the previous year, when the share was at 71 percent. Long-form TV experienced the highest increase in daily users, counting ten percent of respondents in 2019 and 52 percent in 2020.
Share of Generation Z and Millennials who watch mobile video daily in the United States from 2019 to 2020, by video form
Gen-Z and Millennials who watch mobile video daily
Supplementary notes
- Gen Z are defined as 13-23 year olds and Millennials are defined as 24-35 year olds.
User-Generated Short Form: less than 10 minutes in length and created by people you know.
Long-Form TV: full length shows of 10 minutes or more.
Short-Form Premium Video: short shows or video of 10 minutes or less.
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National Research Group, & Snap Inc.. (July 1, 2020). Share of Generation Z and Millennials who watch mobile video daily in the United States from 2019 to 2020, by video form [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1218017/share-of-gen-z-and-millennials-who-watch-mobile-video-daily-in-the-us-by-video-form/
National Research Group, und Snap Inc.. "Share of Generation Z and Millennials who watch mobile video daily in the United States from 2019 to 2020, by video form." Chart. July 1, 2020. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1218017/share-of-gen-z-and-millennials-who-watch-mobile-video-daily-in-the-us-by-video-form/
National Research Group, Snap Inc.. (2020). Share of Generation Z and Millennials who watch mobile video daily in the United States from 2019 to 2020, by video form. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1218017/share-of-gen-z-and-millennials-who-watch-mobile-video-daily-in-the-us-by-video-form/
National Research Group, and Snap Inc.. "Share of Generation Z and Millennials Who Watch Mobile Video Daily in The United States from 2019 to 2020, by Video Form." Statista, Statista Inc., 1 Jul 2020, https://www.statista.com/statistics/1218017/share-of-gen-z-and-millennials-who-watch-mobile-video-daily-in-the-us-by-video-form/
National Research Group & Snap Inc., Share of Generation Z and Millennials who watch mobile video daily in the United States from 2019 to 2020, by video form Statista, https://www.statista.com/statistics/1218017/share-of-gen-z-and-millennials-who-watch-mobile-video-daily-in-the-us-by-video-form/ (last visited December 23, 2024)
Share of Generation Z and Millennials who watch mobile video daily in the United States from 2019 to 2020, by video form [Graph], National Research Group, & Snap Inc., July 1, 2020. [Online]. Available: https://www.statista.com/statistics/1218017/share-of-gen-z-and-millennials-who-watch-mobile-video-daily-in-the-us-by-video-form/
