Between 2019 and 2020, the number of shoppers who visited fast-fashion retailers' websites generally increased on a total basis. In the first quarter of 2020, which coincides with the start of the coronavirus pandemic, visitor numbers experienced a noticeable drop, but in the following months numbers picked up again. Mobile website usage was slightly more popular with shoppers. Most recently, fast fashion retailer websites attracted 178 million shoppers on mobile web.
Total number of quarterly visits to fast-fashion retailer websites in the United States from 4th quarter 2019 to 4th quarter 2020, by device
(in millions)
Characteristic
Desktop
Mobile web
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Semrush. (February 4, 2021). Total number of quarterly visits to fast-fashion retailer websites in the United States from 4th quarter 2019 to 4th quarter 2020, by device (in millions) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1218015/visitor-numbers-fast-fashion-retailers-websites-united-states/
Semrush. "Total number of quarterly visits to fast-fashion retailer websites in the United States from 4th quarter 2019 to 4th quarter 2020, by device (in millions)." Chart. February 4, 2021. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1218015/visitor-numbers-fast-fashion-retailers-websites-united-states/
Semrush. (2021). Total number of quarterly visits to fast-fashion retailer websites in the United States from 4th quarter 2019 to 4th quarter 2020, by device (in millions). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1218015/visitor-numbers-fast-fashion-retailers-websites-united-states/
Semrush. "Total Number of Quarterly Visits to Fast-fashion Retailer Websites in The United States from 4th Quarter 2019 to 4th Quarter 2020, by Device (in Millions)." Statista, Statista Inc., 4 Feb 2021, https://www.statista.com/statistics/1218015/visitor-numbers-fast-fashion-retailers-websites-united-states/
Semrush, Total number of quarterly visits to fast-fashion retailer websites in the United States from 4th quarter 2019 to 4th quarter 2020, by device (in millions) Statista, https://www.statista.com/statistics/1218015/visitor-numbers-fast-fashion-retailers-websites-united-states/ (last visited September 01, 2024)
Total number of quarterly visits to fast-fashion retailer websites in the United States from 4th quarter 2019 to 4th quarter 2020, by device (in millions) [Graph], Semrush, February 4, 2021. [Online]. Available: https://www.statista.com/statistics/1218015/visitor-numbers-fast-fashion-retailers-websites-united-states/