Leading categories for Chinese New Year shopping in China 2021

Published by
Xin Ou,
Mar 1, 2024
According to a survey conducted among Chinese respondents in 2021, around 77 percent said they planned on buying food for the Spring Festival holiday. About half of respondents decided to buy alcohol or wine to celebrate the Chinese New Year.

Leading products consumers planned to buy during Spring Festival in China as of January 2021, by category

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Release date

February 2021

Region

China

Survey time period

January 19 to 20, 2021

Number of respondents

1,000 respondents

Special properties

among ID-registered panellists on WeChat

Method of interview

Online panel

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