Online travel searches change by segment 2020

Due to the impact of the coronavirus (COVID-19) pandemic on the travel industry, online travel-related searches worldwide decreased significantly in 2020 over the previous year. On March 15, 2020, online searches related to the segment of adventure travel dropped by 44 percent when compared to 2019. During the following months, this gradually improved. On of December 27, 2020, online adventure travel searches recorded a 14 percent drop over 2019.

Percentage change in online travel-related searches worldwide from January 5, 2020 to December 27, 2020, by segment

Characteristic	Adventure	Culture	Family	Sun & Beach	Travel services	Urban
Dec 27, 2020	-14%	-30%	-33%	-35%	-34%	-32%
Nov 29, 2020	-13%	-26%	-34%	-49%	-28%	-24%
Oct 18, 2020	-18%	-22%	-29%	-35%	-26%	-22%
Sep 27, 2020	-12%	-25%	-26%	-34%	-27%	-22%
Aug 30, 2020	-12%	-25%	-33%	-39%	-28%	-25%
Aug 16, 2020	-12%	-17%	-29%	-34%	-28%	-31%
Jul 19, 2020	-13%	-24%	-32%	-39%	-25%	-33%
Jun 28, 2020	-16%	-28%	-30%	-29%	-24%	-29%
May 31, 2020	-21%	-25%	-31%	-38%	-29%	-42%
Apr 19, 2020	-26%	-17%	-29%	-38%	-36%	-39%
Mar 29, 2020	-25%	-19%	-27%	-39%	-34%	-34%
Mar 15, 2020	-32%	-20%	-21%	-44%	-12%	-30%
Feb 2, 2020	7%	-1%	0%	0%	6%	3%
Jan 19, 2020	9%	-1%	5%	5%	9%	5%
Jan 5, 2020	9%	1%	3%	8%	10%	10%

Zoomable Statistic: Select the range in the chart you want to zoom in on.

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

In cooperation with

Release date

February 2021

More information

Region

Worldwide

Survey time period

January 5 to December 27, 2020

Special properties

percentage change in Google travel searches compared to corresponding week of the previous year

Supplementary notes

Release date is the date of access.

Data source from Google trends have been categorized into segments further referenced as adventure, culture, urban, sun & beach, and travel services. Each of the segments had been constructed through putting together a set of 20 keywords, covering popular activities, sited, and destinations.

Language of origin has been accounted for via conducting data scraping not only in English, but also in Arabic, French, German, Italian, Japanese, Portuguese, and Spanish. Considered set of countries does not include China to Great Firewall.

Citation formats