Overall, respondents were more likely to be influenced by brands which have promotions on Dragobete rather than on Valentine's Day. One fifth of respondents would never buy a product from a brand which has promotions on Valentine's Day in 2021.
How do brands that have promotions on Valentine's Day and Dragobete influence your purchasing decision?
Characteristic
Valentine's Day
Dragobete
They do not influence my purchasing decision. I would buy the product regardless of the promotions.
55%
56%
They influence my purchasing decision. It is more likely I buy the product.
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Reveal Marketing Research. (February 12, 2021). How do brands that have promotions on Valentine's Day and Dragobete influence your purchasing decision? [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1215255/romania-impact-of-valentine-s-day-and-dragobete-on-shopping-behavior/
Reveal Marketing Research. "How do brands that have promotions on Valentine's Day and Dragobete influence your purchasing decision?." Chart. February 12, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1215255/romania-impact-of-valentine-s-day-and-dragobete-on-shopping-behavior/
Reveal Marketing Research. (2021). How do brands that have promotions on Valentine's Day and Dragobete influence your purchasing decision?. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1215255/romania-impact-of-valentine-s-day-and-dragobete-on-shopping-behavior/
Reveal Marketing Research. "How Do Brands That Have Promotions on Valentine's Day and Dragobete Influence Your Purchasing Decision?." Statista, Statista Inc., 12 Feb 2021, https://www.statista.com/statistics/1215255/romania-impact-of-valentine-s-day-and-dragobete-on-shopping-behavior/
Reveal Marketing Research, How do brands that have promotions on Valentine's Day and Dragobete influence your purchasing decision? Statista, https://www.statista.com/statistics/1215255/romania-impact-of-valentine-s-day-and-dragobete-on-shopping-behavior/ (last visited November 21, 2024)
How do brands that have promotions on Valentine's Day and Dragobete influence your purchasing decision? [Graph], Reveal Marketing Research, February 12, 2021. [Online]. Available: https://www.statista.com/statistics/1215255/romania-impact-of-valentine-s-day-and-dragobete-on-shopping-behavior/
