The majority of respondents were of the opinion that advertising campaigns for celebrations such as Valentine's Day and Dragobete were well perceived by the public and improved the image of the brand. Only five percent of respondents believed the image of the brand was negatively affected.
The impact of Valentine's Day and Dragobete on brand campaigns in Romania in 2021
Characteristic
Share of respondents
It improves the image of the brand.
57%
It does not impact the image of the brand.
37%
It has a negative impact on the image of the brand.
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Reveal Marketing Research. (February 12, 2021). The impact of Valentine's Day and Dragobete on brand campaigns in Romania in 2021 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1215241/romania-impact-of-valentine-s-day-and-dragobete-on-brand-campaigns/
Reveal Marketing Research. "The impact of Valentine's Day and Dragobete on brand campaigns in Romania in 2021." Chart. February 12, 2021. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1215241/romania-impact-of-valentine-s-day-and-dragobete-on-brand-campaigns/
Reveal Marketing Research. (2021). The impact of Valentine's Day and Dragobete on brand campaigns in Romania in 2021. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1215241/romania-impact-of-valentine-s-day-and-dragobete-on-brand-campaigns/
Reveal Marketing Research. "The Impact of Valentine's Day and Dragobete on Brand Campaigns in Romania in 2021." Statista, Statista Inc., 12 Feb 2021, https://www.statista.com/statistics/1215241/romania-impact-of-valentine-s-day-and-dragobete-on-brand-campaigns/
Reveal Marketing Research, The impact of Valentine's Day and Dragobete on brand campaigns in Romania in 2021 Statista, https://www.statista.com/statistics/1215241/romania-impact-of-valentine-s-day-and-dragobete-on-brand-campaigns/ (last visited December 26, 2024)
The impact of Valentine's Day and Dragobete on brand campaigns in Romania in 2021 [Graph], Reveal Marketing Research, February 12, 2021. [Online]. Available: https://www.statista.com/statistics/1215241/romania-impact-of-valentine-s-day-and-dragobete-on-brand-campaigns/
