Projected COVID-19 impact on TV and online video ad market in the UK 2018-2021

Published by Statista Research Department, Apr 18, 2024
Depending on the speed of recovery in the UK advertising market considering the effects of the coronavirus pandemic, it is projected that the online video ad market will be almost as valuable as TV spot market by the end of 2021. In the first quarter of 2020, the total TV spot market amounted to over one billion British pounds, but was estimated to fall to 576 million British pounds in the second quarter.

Projected impact of COVID-19 on TV spot and online video advertising in the United Kingdom (UK) from 1st quarter 2018 to 4th quarter 2021 (in million GBP)

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Release date

November 2020

Region

United Kingdom

Survey time period

Q1 2018 to Q1 2020

Supplementary notes

* Projected figures.
** Figure for Q4 2018 was not given by the source.

2018 figures expressed in real terms (adjust for 2019 CPI prices).

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