Acceptable Ads - key figures 2020

Published by Statista Research Department, Jan 10, 2023
Acceptable Ads is a whitelisting function of Adblock Plus, which shows selected ads to Adblock Plus users by default. According to the company which develops both Adblock Plus, Acceptable Ads reached 200 million Adblock Plus users worldwide as of March 2020; 13 thousand websites were whitelisted, out of which 90 percent were allowed to do so free of charge. A different source found that 86 percent of publisher sites were not using any ad block recovery technologies.

Selected data on Acceptable Ads worldwide as of March 2020

IndicatorValue
Number of users reached worldwide (in millions) 200
Number of websites benefitting (in thousands) 13
Share of websites benefitting that do so without being charged a fee (in percent) 90
Showing entries 1 to 3 (3 entries in total)

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

March 2020

Region

Worldwide

Survey time period

as of March 2020

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Leading companies trust Statista:
paypal google adobe pg samsung telekom

Related reports: Available to download in PDF or PPTX format

All datain one format
All data
in one format
Ad blocking in the United States
  • 35 page/s
  • English
  • pptx
  • Detailed references

Everything on "Ad blocking in the United States" in one document: edited and divided into chapters, including detailed references.

Go to report
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on " Ad blocking in the United States "

Other statistics that may interest you Ad blocking in the United States

Global overview

6

Demographics

5

Desktop vs. mobile

6

Consumer attitudes

4

Monetization

6

Further related statistics

11

Discover Statista

Need help with using Statista for your research? Tutorials and first steps

Further Content: You might find this interesting as well

Statistics

Topics

Ad blocking in the U.S.Digital advertising in the U.S.Digital advertising formats in the U.S.Digital advertising in CanadaDigital advertising in North America
Do you have any questions about our business solutions?

We provide you with detailed information about our Professional Account.

All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.