A December 2020 study focused on the digital trends in the travel and hospitality industry worldwide. When asked about digital sales, roughly a quarter of the survey sample stated that mobile and digital sales accounted for 50 to 74 percent of their company's total sales in 2020. Meanwhile, 17 percent of respondents claimed that digital sales consisted of 10 to 24 percent of their organization's total sales in that year.
What percentage of sales in your company are generated by mobile and digital channels?
marketers and IT professionals in the travel & hospitality industry
Method of interview
Online survey
Supplementary notes
*The source specifies that "The survey was launched on 15 October 2020 and closed on 11 December 2020 with 11,413 qualified respondents. In addition, 1,864 third-party panel participants were added to meet quota requirements in some sectors and regions, for a total of 13,277 responses. Third-party panelists were given an incentive for their time". Respondents from the travel & hospitality industry accounted for three percent of the total survey sample.
The source adds the following information: "The sample is global, with EMEA providing the largest share of respondents (48%), followed by North America (29%), and the Asia-Pacific region (19%)".
The survey question was phrased by the source as follows: "What percentage of your current sales are directly from mobile and digital channels?".
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Adobe. (February 2, 2021). What percentage of sales in your company are generated by mobile and digital channels? [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1214295/mobile-and-digital-sales-in-the-global-travel-and-hospitality-industry/
Adobe. "What percentage of sales in your company are generated by mobile and digital channels?." Chart. February 2, 2021. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1214295/mobile-and-digital-sales-in-the-global-travel-and-hospitality-industry/
Adobe. (2021). What percentage of sales in your company are generated by mobile and digital channels?. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1214295/mobile-and-digital-sales-in-the-global-travel-and-hospitality-industry/
Adobe. "What Percentage of Sales in Your Company Are Generated by Mobile and Digital Channels?." Statista, Statista Inc., 2 Feb 2021, https://www.statista.com/statistics/1214295/mobile-and-digital-sales-in-the-global-travel-and-hospitality-industry/
Adobe, What percentage of sales in your company are generated by mobile and digital channels? Statista, https://www.statista.com/statistics/1214295/mobile-and-digital-sales-in-the-global-travel-and-hospitality-industry/ (last visited November 23, 2024)
What percentage of sales in your company are generated by mobile and digital channels? [Graph], Adobe, February 2, 2021. [Online]. Available: https://www.statista.com/statistics/1214295/mobile-and-digital-sales-in-the-global-travel-and-hospitality-industry/
