In 2022, Nescafe brand earned 119 million consumer reach points under the FMCG sector in Thailand. This was followed by Pepsi and Coca-Cola. In that same year, around 54.3 percent of Thai households bought Nescafe products.
Leading beverage brands in Thailand in 2022, by consumer reach points
(in millions)
According to the source, consumer reach points of each brand was calculated by multiplying three numbers:
- Penetration
- Population
- Consumer choice
The measurement was then weighted by actual population to calculate the brand's reach. As well as a clear picture of the size of its global footprint, this reveals where the brand has opportunities to grow its penetration and its frequency.
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Kantar Worldpanel. (July 5, 2023). Leading beverage brands in Thailand in 2022, by consumer reach points (in millions) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1214223/thailand-preferred-beverage-brands-by-consumer-reach-points/
Kantar Worldpanel. "Leading beverage brands in Thailand in 2022, by consumer reach points (in millions)." Chart. July 5, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1214223/thailand-preferred-beverage-brands-by-consumer-reach-points/
Kantar Worldpanel. (2023). Leading beverage brands in Thailand in 2022, by consumer reach points (in millions). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1214223/thailand-preferred-beverage-brands-by-consumer-reach-points/
Kantar Worldpanel. "Leading Beverage Brands in Thailand in 2022, by Consumer Reach Points (in Millions)." Statista, Statista Inc., 5 Jul 2023, https://www.statista.com/statistics/1214223/thailand-preferred-beverage-brands-by-consumer-reach-points/
Kantar Worldpanel, Leading beverage brands in Thailand in 2022, by consumer reach points (in millions) Statista, https://www.statista.com/statistics/1214223/thailand-preferred-beverage-brands-by-consumer-reach-points/ (last visited November 21, 2024)
Leading beverage brands in Thailand in 2022, by consumer reach points (in millions) [Graph], Kantar Worldpanel, July 5, 2023. [Online]. Available: https://www.statista.com/statistics/1214223/thailand-preferred-beverage-brands-by-consumer-reach-points/
