According to the source, consumer reach points of each brand were calculated by multiplying three numbers:
Penetration
Population
Consumer choice
The measurement was then weighted by the actual population to calculate the brand's reach. A clear picture of the size of its global footprint also reveals where the brand has opportunities to grow its penetration and frequency.
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Kantar Worldpanel. (August 28, 2024). Leading fast-moving consumer goods' brands in Thailand in 2024, by consumer reach points (in millions) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1214216/thailand-preferred-fmcg-brands-by-consumer-reach-points/
Kantar Worldpanel. "Leading fast-moving consumer goods' brands in Thailand in 2024, by consumer reach points (in millions)." Chart. August 28, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1214216/thailand-preferred-fmcg-brands-by-consumer-reach-points/
Kantar Worldpanel. (2024). Leading fast-moving consumer goods' brands in Thailand in 2024, by consumer reach points (in millions). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1214216/thailand-preferred-fmcg-brands-by-consumer-reach-points/
Kantar Worldpanel. "Leading Fast-moving Consumer Goods' Brands in Thailand in 2024, by Consumer Reach Points (in Millions)." Statista, Statista Inc., 28 Aug 2024, https://www.statista.com/statistics/1214216/thailand-preferred-fmcg-brands-by-consumer-reach-points/
Kantar Worldpanel, Leading fast-moving consumer goods' brands in Thailand in 2024, by consumer reach points (in millions) Statista, https://www.statista.com/statistics/1214216/thailand-preferred-fmcg-brands-by-consumer-reach-points/ (last visited December 22, 2024)
Leading fast-moving consumer goods' brands in Thailand in 2024, by consumer reach points (in millions) [Graph], Kantar Worldpanel, August 28, 2024. [Online]. Available: https://www.statista.com/statistics/1214216/thailand-preferred-fmcg-brands-by-consumer-reach-points/
