In 2022, Mama brand earned 168 million consumer reach points under the FMCG sector in Thailand. This was followed by Lay's and Dutch Mill brand. In that same year, around 80.2 percent of Thai households bought Mama products.
Leading fast-moving consumer goods' brands in Thailand in 2022, by consumer reach points
(in millions)
Characteristic
Consumer reach points in millions
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According to the source, consumer reach points of each brand was calculated by multiplying three numbers:
- Penetration
- Population
- Consumer choice
The measurement was then weighted by actual population to calculate the brand's reach. As well as a clear picture of the size of its global footprint, this reveals where the brand has opportunities to grow its penetration and its frequency.
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Kantar Worldpanel. (July 5, 2023). Leading fast-moving consumer goods' brands in Thailand in 2022, by consumer reach points (in millions) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1214216/thailand-preferred-fmcg-brands-by-consumer-reach-points/
Kantar Worldpanel. "Leading fast-moving consumer goods' brands in Thailand in 2022, by consumer reach points (in millions)." Chart. July 5, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1214216/thailand-preferred-fmcg-brands-by-consumer-reach-points/
Kantar Worldpanel. (2023). Leading fast-moving consumer goods' brands in Thailand in 2022, by consumer reach points (in millions). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1214216/thailand-preferred-fmcg-brands-by-consumer-reach-points/
Kantar Worldpanel. "Leading Fast-moving Consumer Goods' Brands in Thailand in 2022, by Consumer Reach Points (in Millions)." Statista, Statista Inc., 5 Jul 2023, https://www.statista.com/statistics/1214216/thailand-preferred-fmcg-brands-by-consumer-reach-points/
Kantar Worldpanel, Leading fast-moving consumer goods' brands in Thailand in 2022, by consumer reach points (in millions) Statista, https://www.statista.com/statistics/1214216/thailand-preferred-fmcg-brands-by-consumer-reach-points/ (last visited July 22, 2024)
Leading fast-moving consumer goods' brands in Thailand in 2022, by consumer reach points (in millions) [Graph], Kantar Worldpanel, July 5, 2023. [Online]. Available: https://www.statista.com/statistics/1214216/thailand-preferred-fmcg-brands-by-consumer-reach-points/