A December 2020 study focused on the digital trends in the travel and hospitality industry worldwide. When asked about mobile sales as a proportion of digital sales, roughly two in three respondents believed that mobile sales were quickly increasing as a sales channel for their organizations. About 45 percent of the survey sample agreed with this statement and 31 percent strongly agreed. Meanwhile, 14 percent of the respondents stated that mobile sales were not accelerating quickly in their companies.
Thinking about the digital sales of your organization, do you think that mobile is quickly increasing as a sales channel for your company?
marketers and IT professionals in the travel & hospitality industry
Method of interview
Online survey
Supplementary notes
*The source specifies that "The survey was launched on 15 October 2020 and closed on 11 December 2020 with 11,413 qualified respondents. In addition, 1,864 third-party panel participants were added to meet quota requirements in some sectors and regions, for a total of 13,277 responses. Third-party panelists were given an incentive for their time". Respondents from the travel & hospitality industry accounted for three percent of the total survey sample.
The source adds the following information: "The sample is global, with EMEA providing the largest share of respondents (48%), followed by North America (29%), and the Asia-Pacific region (19%)".
The survey question was phrased by the source as follows: "Thinking about the role of digital channels to your organization, to what extent do you agree or disagree with the following statements? As a proportion of digital sales, mobile is quickly accelerating as a sales channel for us".
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Adobe. (February 2, 2021). Thinking about the digital sales of your organization, do you think that mobile is quickly increasing as a sales channel for your company? [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1214132/mobile-sales-trend-in-the-global-travel-and-hospitality-industry/
Adobe. "Thinking about the digital sales of your organization, do you think that mobile is quickly increasing as a sales channel for your company?." Chart. February 2, 2021. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1214132/mobile-sales-trend-in-the-global-travel-and-hospitality-industry/
Adobe. (2021). Thinking about the digital sales of your organization, do you think that mobile is quickly increasing as a sales channel for your company?. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1214132/mobile-sales-trend-in-the-global-travel-and-hospitality-industry/
Adobe. "Thinking about The Digital Sales of Your Organization, Do You Think That Mobile Is Quickly Increasing as a Sales Channel for Your Company?." Statista, Statista Inc., 2 Feb 2021, https://www.statista.com/statistics/1214132/mobile-sales-trend-in-the-global-travel-and-hospitality-industry/
Adobe, Thinking about the digital sales of your organization, do you think that mobile is quickly increasing as a sales channel for your company? Statista, https://www.statista.com/statistics/1214132/mobile-sales-trend-in-the-global-travel-and-hospitality-industry/ (last visited November 23, 2024)
Thinking about the digital sales of your organization, do you think that mobile is quickly increasing as a sales channel for your company? [Graph], Adobe, February 2, 2021. [Online]. Available: https://www.statista.com/statistics/1214132/mobile-sales-trend-in-the-global-travel-and-hospitality-industry/
