Interests and hobbies of Generation Z in China 2020

Published by
Wenyi Zhang,
Feb 21, 2023
According to a survey about Generation Z in China, most widespread interests and hobbies among people born between the mid-to-late 1990s and early 2010s were watching films, series, and variety shows, online shopping, and music. Only 0.7 percent of the respondents stated not to have enough leisure time to persue a hobby.

Interests and hobbies of Generation Z in China as of 2020

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Release date

January 2021

Region

China

Survey time period

2020

Number of respondents

1,190 respondents

Age group

13-25 years

Method of interview

Online survey

Supplementary notes

Survey question:
"What kind of interests and hobbies do you have? (multiple answers allowed)"

Generation Z refers to people born between the mid-to-late 1990s and early 2010s.

Of the 1,190 people interviewed, 738 stated to be in education, 417 to be working, and 35 to be in a different situation. 830 respondents were female and 360 male.

Of the 1,190 respondents:
272 were living in first tier cities;
290 in new first tier cities;
190 in second tier cities;
218 in third tier cities;
139 in fourth tier cities;
81 in fifth tier cities.

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Overview

6

Market segments

7

Sports participation

4

Sports watching

4

Outdoor and nature

6

Performing arts

5

Creative arts

6

Further related statistics

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Gen Z consumers in ChinaLuxury goods market in ChinaDemographics of ChinaU.S. generations: grocery shopping behaviorGenerational grocery shopping behavior in the UK
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