A survey conducted in June 2023 showed that more than 23 percent of female Japanese mobile device users in their twenties read paid e-books. The share of people who use paid e-books was lower among other age cohorts.
Share of female mobile device users who read e-books in Japan as of June 2023, by age group and monetization
Characteristic
Paid e-books
Only free e-books
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including digital magazines; among female mobile device (smartphone and tablet) users; gender and age were sampled to reflect the Japanese smartphone internet user population as closely as possible*
Method of interview
Online panel
Supplementary notes
*Since the collection rate differs by age group and deviations from the population are observed, the analysis was conducted after adjusting for specific weights.
Sample size of age groups:
10 to 19 years n=230
20 to 29 years n=1,041
30 to 39 years n=1,258
40 to 49 years n=1,184
50 to 59 years n=800
60 years and older n=368
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Impress. (August 10, 2023). Share of female mobile device users who read e-books in Japan as of June 2023, by age group and monetization [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1213056/japan-share-female-mobile-device-users-who-read-e-books-by-age-and-monetization/
Impress. "Share of female mobile device users who read e-books in Japan as of June 2023, by age group and monetization." Chart. August 10, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1213056/japan-share-female-mobile-device-users-who-read-e-books-by-age-and-monetization/
Impress. (2023). Share of female mobile device users who read e-books in Japan as of June 2023, by age group and monetization. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1213056/japan-share-female-mobile-device-users-who-read-e-books-by-age-and-monetization/
Impress. "Share of Female Mobile Device Users Who Read E-books in Japan as of June 2023, by Age Group and Monetization." Statista, Statista Inc., 10 Aug 2023, https://www.statista.com/statistics/1213056/japan-share-female-mobile-device-users-who-read-e-books-by-age-and-monetization/
Impress, Share of female mobile device users who read e-books in Japan as of June 2023, by age group and monetization Statista, https://www.statista.com/statistics/1213056/japan-share-female-mobile-device-users-who-read-e-books-by-age-and-monetization/ (last visited July 22, 2024)
Share of female mobile device users who read e-books in Japan as of June 2023, by age group and monetization [Graph], Impress, August 10, 2023. [Online]. Available: https://www.statista.com/statistics/1213056/japan-share-female-mobile-device-users-who-read-e-books-by-age-and-monetization/