A survey conducted in Japan in May 2024 showed that more than 25 percent of male mobile device users in their twenties and thirties read paid e-books. The share of men who use paid e-books was lower among other age cohorts.
Share of male mobile device users who read e-books in Japan as of May 2024, by age group and monetization
including digital magazines; among male mobile device (smartphone and tablet) users; gender and age were sampled to reflect the Japanese smartphone internet user population as closely as possible*
Method of interview
Online panel
Supplementary notes
*Since the collection rate differs by age group and deviations from the population are observed, the analysis was conducted after adjusting for specific weights.
Sample size of age groups: 10 to 19 years n=116 20 to 29 years n=794 30 to 39 years n=1,173 40 to 49 years n=1,233 50 to 59 years n=779 60 years and older n=619
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Impress. (July 25, 2024). Share of male mobile device users who read e-books in Japan as of May 2024, by age group and monetization [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1212569/japan-share-male-mobile-device-users-who-read-e-books-by-age-and-monetization/
Impress. "Share of male mobile device users who read e-books in Japan as of May 2024, by age group and monetization." Chart. July 25, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1212569/japan-share-male-mobile-device-users-who-read-e-books-by-age-and-monetization/
Impress. (2024). Share of male mobile device users who read e-books in Japan as of May 2024, by age group and monetization. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1212569/japan-share-male-mobile-device-users-who-read-e-books-by-age-and-monetization/
Impress. "Share of Male Mobile Device Users Who Read E-books in Japan as of May 2024, by Age Group and Monetization." Statista, Statista Inc., 25 Jul 2024, https://www.statista.com/statistics/1212569/japan-share-male-mobile-device-users-who-read-e-books-by-age-and-monetization/
Impress, Share of male mobile device users who read e-books in Japan as of May 2024, by age group and monetization Statista, https://www.statista.com/statistics/1212569/japan-share-male-mobile-device-users-who-read-e-books-by-age-and-monetization/ (last visited November 21, 2024)
Share of male mobile device users who read e-books in Japan as of May 2024, by age group and monetization [Graph], Impress, July 25, 2024. [Online]. Available: https://www.statista.com/statistics/1212569/japan-share-male-mobile-device-users-who-read-e-books-by-age-and-monetization/
