Share of mobile users who read e-books in Japan 2015-2024, by monetization

Published by Statista Research Department, Sep 9, 2024

According to a survey conducted in Japan in 2024, 18.7 percent of mobile device users read paid e-books. The share of respondents who stated that they only read free e-books amounted to 28.8 percent. The annually conducted survey showed that the share for both groups increased by several percentage points compared to the mid-2010s.

Share of mobile device users who read e-books in Japan from 2015 to 2024, by monetization

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Release date

July 2024

Region

Japan

Survey time period

May 20 to 27, 2024

Number of respondents

10,360 respondents

Age group

10 years and older

Special properties

including digital magazines; among mobile device (smartphone and tablet) users; gender and age were sampled to reflect the Japanese smartphone internet user population as closely as possible*

Method of interview

Online panel

Supplementary notes

*Since the collection rate differs by age group and deviations from the population are observed, the analysis was conducted after adjusting for specific weights.

Sample size of earlier surveys:
2015 n=11,043
2016 n=11,037
2017 n=12,173
2018 n=12,040
2019 n=12,212
2020 n=11,017
2021 n=8,599
2022 n=11,794
2023 n=9,212

Data prior to 2017 come from previous reporting.

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