Share of haircare market Thailand 2024, by product type
As of April 2024, hair treatment products accounted for 83 percent of the haircare market value in Thailand. Brands that dominated the market included Sunsilk, Dove, Rejoice, and Head and Shoulder. In comparison, global players such as L’Oréal, Schwarzkopf, and Gatsby were among the leading hairstyling brands in the country.