According to a survey conducted in February 2021, around 25 percent of Chinese respondents said they have a high acceptance for the digital red envelope campaigns carried out by the online platforms. In the meantime, around four percent of respondents stated they do not accept the online hongbao campaigns.
Level of acceptance of virtual cash hongbao campaigns during Spring Festival in China as of February 2021
Virtual hongbao campaigns were a common way for Chinese companies to increase their user engagement and acquire new users during Spring Festival. Users could receive cash incentives by participating in these campaigns.
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iiMedia Research. (February 23, 2021). Level of acceptance of virtual cash hongbao campaigns during Spring Festival in China as of February 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1212183/china-attitude-towards-hongbao-campaigns-during-spring-festival/
iiMedia Research. "Level of acceptance of virtual cash hongbao campaigns during Spring Festival in China as of February 2021." Chart. February 23, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1212183/china-attitude-towards-hongbao-campaigns-during-spring-festival/
iiMedia Research. (2021). Level of acceptance of virtual cash hongbao campaigns during Spring Festival in China as of February 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1212183/china-attitude-towards-hongbao-campaigns-during-spring-festival/
iiMedia Research. "Level of Acceptance of Virtual Cash Hongbao Campaigns during Spring Festival in China as of February 2021." Statista, Statista Inc., 23 Feb 2021, https://www.statista.com/statistics/1212183/china-attitude-towards-hongbao-campaigns-during-spring-festival/
iiMedia Research, Level of acceptance of virtual cash hongbao campaigns during Spring Festival in China as of February 2021 Statista, https://www.statista.com/statistics/1212183/china-attitude-towards-hongbao-campaigns-during-spring-festival/ (last visited December 22, 2024)
Level of acceptance of virtual cash hongbao campaigns during Spring Festival in China as of February 2021 [Graph], iiMedia Research, February 23, 2021. [Online]. Available: https://www.statista.com/statistics/1212183/china-attitude-towards-hongbao-campaigns-during-spring-festival/
