According to a survey conducted in February 2021, around 61 percent of Chinese respondents participated in Alipay's red envelope campaign during the Spring Festival. In the meantime, around half of the respondents stated that they took part in Douyin's digital hongbao campaign.
Share of respondents who participating virtual cash packet campaign during Spring Festival in China as of February 2021, by online platform
Virtual hongbao campaign was a common way for Chinese companies to increase their user engagement and acquire new users during Spring Festival. Users could receive cash incentives by participating in these campaigns.
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iiMedia Research. (February 23, 2021). Share of respondents who participating virtual cash packet campaign during Spring Festival in China as of February 2021, by online platform [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1212139/china-participation-of-hongbao-campaign-during-spring-festival-by-platform/
iiMedia Research. "Share of respondents who participating virtual cash packet campaign during Spring Festival in China as of February 2021, by online platform." Chart. February 23, 2021. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1212139/china-participation-of-hongbao-campaign-during-spring-festival-by-platform/
iiMedia Research. (2021). Share of respondents who participating virtual cash packet campaign during Spring Festival in China as of February 2021, by online platform. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1212139/china-participation-of-hongbao-campaign-during-spring-festival-by-platform/
iiMedia Research. "Share of Respondents Who Participating Virtual Cash Packet Campaign during Spring Festival in China as of February 2021, by Online Platform." Statista, Statista Inc., 23 Feb 2021, https://www.statista.com/statistics/1212139/china-participation-of-hongbao-campaign-during-spring-festival-by-platform/
iiMedia Research, Share of respondents who participating virtual cash packet campaign during Spring Festival in China as of February 2021, by online platform Statista, https://www.statista.com/statistics/1212139/china-participation-of-hongbao-campaign-during-spring-festival-by-platform/ (last visited December 26, 2024)
Share of respondents who participating virtual cash packet campaign during Spring Festival in China as of February 2021, by online platform [Graph], iiMedia Research, February 23, 2021. [Online]. Available: https://www.statista.com/statistics/1212139/china-participation-of-hongbao-campaign-during-spring-festival-by-platform/
