Most popular items sold via live-streaming Singapore 2020

Published by
R. Hirschmann,
May 29, 2024
With 70 percent, food and related foodstuff were the leading items sold on live-streaming services, according to an analysis of online conversations on social media and other online platforms in Singapore between May and June 2020. The appeal of purchasing products from live-streaming platforms is highest among people between the ages of 18 to 24.

Most popular items sold via live-streaming in Singapore as of June 2020

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Release date

July 2020

Region

Singapore

Survey time period

May 9 to June 9, 2020

Number of respondents

5,200 respondents

Age group

18 years and older

Special properties

data derived from conversations on online platforms

Supplementary notes

Online platforms surveyed included Instagram, Twitter, Facebook, forum pages, online news, blogs, and online magazines.

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