Share of internet user who paid for digital content worldwide 2023, by country

In the third quarter of 2023, consumers in Norway were the top purchasers of digital content. Whether it is movies, music, streaming services, etc., nearly 80 percent of Norwegian internet users purchased this type of content in the past month. Mexican and Chilean consumers ranked second and third, at 78.9 and 76.2 percent respectively.

Digital content market

Between 2023 and 2027, the revenue from media and digital content is expected to soar, with consumers projected to spend about 1.31 trillion U.S. dollars on services with recurring payments. This growth is indicative of the increasing reliance on digital platforms for entertainment and information. Furthermore, the shift towards subscription-based models for digital content underscores the evolving consumer preferences and the potential for sustained growth in this sector.

Different products

In the third quarter of 2023, approximately 30% of global internet users had paid monthly for movie and series streaming services, while over 22% had done the same for music streaming and download services. This data underscores the specific preferences of consumers in terms of digital content, with streaming services emerging as a particularly popular choice for expenditure.