Factors influencing makeup products purchase in Poland 2021

Published by
Adriana Sas,
Feb 27, 2024
Nearly every second Polish consumer was guided by the price/quality ratio of the product when buying makeup cosmetics in 2021. For 46 percent of respondents, product fit was an equally important factor when choosing a cosmetic.

Top factors that influence customers to buy makeup products in Poland in 2021

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Release date

February 2021

Region

Poland

Survey time period

January 2021

Number of respondents

553 respondents

Special properties

Respondents who purchase at least one category of personal care products

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