In France in 2018, while in the age of selfies and social media, makeup publications have become a popular type of content privileged by influencers (with 65 percent media coverage on Instagram). Looking at the most popular beauty brands mentioned on Instagram, seven of the top ten brands were makeup pure players. Dior and Lancôme were the only traditional brands in the top 10. Sephora led the market due to its retailer status.
Ranking of the most mentioned beauty brands on Instagram in France in 2018, by number of publications
(in 1,000s)
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Number of publications in thousands
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Lefty. (January 7, 2019). Ranking of the most mentioned beauty brands on Instagram in France in 2018, by number of publications (in 1,000s) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1211933/ranking-most-mentioned-beauty-brands-france-instagram/
Lefty. "Ranking of the most mentioned beauty brands on Instagram in France in 2018, by number of publications (in 1,000s)." Chart. January 7, 2019. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1211933/ranking-most-mentioned-beauty-brands-france-instagram/
Lefty. (2019). Ranking of the most mentioned beauty brands on Instagram in France in 2018, by number of publications (in 1,000s). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1211933/ranking-most-mentioned-beauty-brands-france-instagram/
Lefty. "Ranking of The Most Mentioned Beauty Brands on Instagram in France in 2018, by Number of Publications (in 1,000s)." Statista, Statista Inc., 7 Jan 2019, https://www.statista.com/statistics/1211933/ranking-most-mentioned-beauty-brands-france-instagram/
Lefty, Ranking of the most mentioned beauty brands on Instagram in France in 2018, by number of publications (in 1,000s) Statista, https://www.statista.com/statistics/1211933/ranking-most-mentioned-beauty-brands-france-instagram/ (last visited August 24, 2024)
Ranking of the most mentioned beauty brands on Instagram in France in 2018, by number of publications (in 1,000s) [Graph], Lefty, January 7, 2019. [Online]. Available: https://www.statista.com/statistics/1211933/ranking-most-mentioned-beauty-brands-france-instagram/