In France in 2018, while in the age of selfies and social media, makeup publications have become a popular type of content privileged by influencers (with 65 percent media coverage on Instagram), followed by care products and perfume (with each 12 and 15 percent, respectively).
Easily shared and consumed, makeup publications (e.g. beauty tutorials) strike consumers as didactic, playful, and trendy content.
Most common sources of content production for Instagram beauty influencers in France in 2018, by type of content
Instagram influencers with more than 3,500 followers*
Supplementary notes
* The following information was provided by the source: "study carried out by Lefty on all Instagram influencers (number of subscribers> 3,500) indexed, compiled and analyzed by Lefty technology (Post classification AI technology). A beauty influencer is defined as an influencer who published at least two beauty related posts during the study period."
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Lefty. (January 7, 2019). Most common sources of content production for Instagram beauty influencers in France in 2018, by type of content [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1211924/sources-content-production-beauty-influencers-france-instagram/
Lefty. "Most common sources of content production for Instagram beauty influencers in France in 2018, by type of content." Chart. January 7, 2019. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1211924/sources-content-production-beauty-influencers-france-instagram/
Lefty. (2019). Most common sources of content production for Instagram beauty influencers in France in 2018, by type of content. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1211924/sources-content-production-beauty-influencers-france-instagram/
Lefty. "Most Common Sources of Content Production for Instagram Beauty Influencers in France in 2018, by Type of Content." Statista, Statista Inc., 7 Jan 2019, https://www.statista.com/statistics/1211924/sources-content-production-beauty-influencers-france-instagram/
Lefty, Most common sources of content production for Instagram beauty influencers in France in 2018, by type of content Statista, https://www.statista.com/statistics/1211924/sources-content-production-beauty-influencers-france-instagram/ (last visited December 23, 2024)
Most common sources of content production for Instagram beauty influencers in France in 2018, by type of content [Graph], Lefty, January 7, 2019. [Online]. Available: https://www.statista.com/statistics/1211924/sources-content-production-beauty-influencers-france-instagram/
