Main sources of content production for French Instagram beauty influencers 2018
In France in 2018, while in the age of selfies and social media, makeup publications have become a popular type of content privileged by influencers (with 65 percent media coverage on Instagram), followed by care products and perfume (with each 12 and 15 percent, respectively).
Easily shared and consumed, makeup publications (e.g. beauty tutorials) strike consumers as didactic, playful, and trendy content.
