In 2020, product availability was the most important factor when buying products or services in both traditional and online stores in Poland. When shopping online, convenience, safe delivery, easy returns, and easy payments were essential, while for brick-and-mortar stores, speed of service was crucial.
Factors for which customers are willing to pay more when purchasing product or service in Poland in 2020, by type of channel
Characteristic
Stationary store
Online store
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PwC. (December 10, 2020). Factors for which customers are willing to pay more when purchasing product or service in Poland in 2020, by type of channel [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1211702/poland-factors-for-which-customers-are-willing-to-pay-more-by-channel/
PwC. "Factors for which customers are willing to pay more when purchasing product or service in Poland in 2020, by type of channel." Chart. December 10, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1211702/poland-factors-for-which-customers-are-willing-to-pay-more-by-channel/
PwC. (2020). Factors for which customers are willing to pay more when purchasing product or service in Poland in 2020, by type of channel. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1211702/poland-factors-for-which-customers-are-willing-to-pay-more-by-channel/
PwC. "Factors for Which Customers Are Willing to Pay More When Purchasing Product or Service in Poland in 2020, by Type of Channel." Statista, Statista Inc., 10 Dec 2020, https://www.statista.com/statistics/1211702/poland-factors-for-which-customers-are-willing-to-pay-more-by-channel/
PwC, Factors for which customers are willing to pay more when purchasing product or service in Poland in 2020, by type of channel Statista, https://www.statista.com/statistics/1211702/poland-factors-for-which-customers-are-willing-to-pay-more-by-channel/ (last visited August 24, 2024)
Factors for which customers are willing to pay more when purchasing product or service in Poland in 2020, by type of channel [Graph], PwC, December 10, 2020. [Online]. Available: https://www.statista.com/statistics/1211702/poland-factors-for-which-customers-are-willing-to-pay-more-by-channel/