E-learning keyword growth in the UK 2020
According to data from Pi Datametrics, the search term related to E-learning that saw the biggest growth on Google in the UK from 2018 to 2020 was "physics gcse online". "Free online education course" saw the second highest increase, followed by "free teaching course online".
As of August 2019 - shortly before the Coronavirus pandemic hit Europe, sales of e-learning material was at an all-time high in the UK with 11 percent of respondents surveyed saying they had made purchases under the category in the past year. In 2011 this figure stood at a mere 5 percent. Despite this, most working adults questioned during the same year still said that they preferred to learn with others in a classroom setting, given the choice. Among all responses, online and online group learning (for example via webinars) were the two least popular methods selected.
A survey conducted during the Coronavirus lockdown in 2020 found that after face-to-face calls, watching TV/films and exercising, learning new skills was one of the most vital activities in helping young adults deal with their mental health and wellbeing at home – more helpful than reading or gaming. While nearly half of those using general online learning resources were aged between 16 to 24 years old, the main consumers of e-learning courses were adults aged between 25 and 34. Overall, more men tended to use the internet for learning compared to women.
E-learning market has seen year-on-year growth since 2015
As of August 2019 - shortly before the Coronavirus pandemic hit Europe, sales of e-learning material was at an all-time high in the UK with 11 percent of respondents surveyed saying they had made purchases under the category in the past year. In 2011 this figure stood at a mere 5 percent. Despite this, most working adults questioned during the same year still said that they preferred to learn with others in a classroom setting, given the choice. Among all responses, online and online group learning (for example via webinars) were the two least popular methods selected.
Learning has been helping young adults cope during lockdown
A survey conducted during the Coronavirus lockdown in 2020 found that after face-to-face calls, watching TV/films and exercising, learning new skills was one of the most vital activities in helping young adults deal with their mental health and wellbeing at home – more helpful than reading or gaming. While nearly half of those using general online learning resources were aged between 16 to 24 years old, the main consumers of e-learning courses were adults aged between 25 and 34. Overall, more men tended to use the internet for learning compared to women.
